Social Responsibility

We are committed to social responsibility by engaging in community initiatives, promoting sustainable resource use, and creating economic opportunities.

Business as a Force For Good

At Superior Foods, we believe in using our business as a force for good, striving to make a positive impact on both the communities we serve and the environment. As a global leader in the frozen food industry, we recognize not only our responsibility but also our unique position to inspire meaningful change across the industry.

Our corporate strategy is rooted in maximizing value through uncompromising standards in ethical practices, community involvement, environmental stewardship, and sustainable resource management. We extend these expectations to our partners, fostering a collaborative approach that ensures shared success, accountability, and integrity at every level of our supply chain.

Trust
We instill trust in others by being trustworthy ourselves
Reliability
We help each other get it right, every time, on time
Integrity
We choose the right path with intent and consistency
Food Safety
We protect consumer’s well-being
Innovation
We find new and better ways to create products, solutions, and sources of supply
Community
We care about people and the communities where we work

Sustainability

As global population expands and new markets develop, the need to make continual progress in our sustainability efforts grows. We work with our global partners to develop and implement socially and environmentally responsible agriculture practices to be positive impactful stewards of the environment and the communities in which we work.

In our daily activities we make it a priority to focus on saving energy, recycling, reducing paper usage, reusing resources, and reviewing transportation efficiency.

Guatemala Highland Alliance

Operating in both the developed and developing countries, we're in a unique position to help rural communities. We encourage responsible and sustainable agriculture practices that promote economic activity and reduce poverty.

One such project is our partnership with the Sustainable Food Lab, Oxfam, CIAT, Target, and Alimento's Sumar in an ambitious and innovative partnership called the “Guatemala Highland Value Chain Development Alliance". The project contributes to the improved livelihood of nearly 3,500 rural households.

This video describes the scope and reach of the Guatemala Highland Value Chain Development Alliance.

Fairtrade Certified

We are proud to bring a variety of Fairtrade products to market. Based on the internationally-agreed Fairtrade Standards, certified producer organizations receive a minimum price for most products, or the market price if it's higher, with an additional premium for certified organic products.

Producers also receive Fairtrade Premium funds above the purchase price designated for social, economic and environmental development projects. Exactly how this money is spent is determined democratically in the communities they benefit. The Fairtrade Standards strictly prohibit forced child and slave labor. Harmful agrochemicals are minimized or prohibited, and GMOs are strictly prohibited in favor of environmentally sustainable farming methods that protect farmers' health and preserve valuable ecosystems for future generations.

Workers in Fairtrade certified organizations also enjoy freedom of association, safe working conditions and wages.

Fairtrade America works to spread the word about Fairtrade sourcing in the United States. This non-profit has assisted importers like Superior Foods to source as directly as possible from Fairtrade certified producers to eliminate unnecessary middlemen and empower farmers and workers to compete in the global marketplace.

Community Involvement

At Superior Foods, Community is one of our core values. Through partnerships with local organizations and active volunteerism, we are dedicated to making a positive impact where we live and work. Our initiatives aim to support food and nutrition security, sustainable agriculture, and education. We believe in the power of community and are proud to support the important work of local organizations. Here are some ways we were involved in 2023:

  • 210 hours volunteered (all Superior employees have 40 hours of paid volunteer time off per year)
  • Supporting our local food bank, Second Harvest Food Bank of Santa Cruz County, our employees volunteer at the newest food pantry, Nourish, inside Watsonville Community Hospital. This program is specifically for pre- and post-natal mothers and their families, helping to establish healthy eating habits during pivotal development phases.
  • In partnership with Pajaro Valley Loaves & Fishes, we sponsor fundraising events and regularly volunteer to help serve hot food at their daily free lunch program.
  • Our volunteers have supported Jacob’s Heart Cancer Support Services for over a decade, helping deliver weekly groceries through their Full Hearts program to families with children battling cancer.
  • Advancing school and community gardens is critical for decreasing food and nutrition security in our community, and that’s why we have sponsored Starlight Elementary School’s Culinary Garden & Teaching Kitchen in partnership with Life Lab, as well as Community Health Trust’s Muzzio Park Community Garden.